Territory Studio San Francisco’s first ever mobile app is DesignCar, a hyper casual free-to-play game that lets players customise officially licensed vehicles in stunning real time 3D. Featuring iconic cars from brands like Porsche, Lotus, Bugatti, Nissan, and more. Available now on most iOS and Android devices.
Our game design team built the economy and game systems from the ground up. Players collect cars, parts, and modifications to customise vehicles for design challenges where their submissions will go head to head against other players’ vehicles in community voting.
Over 60 officially licensed vehicles from 10 iconic brands have been retrofitted with more than 200 custom parts to allow users to create dream cars for their digital collections.
Territory explored, ideated, and rigorously tested the gamut of options for DesignCar’s brand identity package before setting on the final styles that resonated with our target audience.
